REAL LIFE READY WITH MATALAN // AD

If you’ve been following my stories on Instagram the last few weeks you may have seen that I a working with Matalan as one of the six faces behind their new Real Life Ready campaign.

Real Life Ready was ‘designed to bring to life Matalan’s unique DNA, deepening its emotional connection with the nation, showcasing the brand’s personality, value and style, like never before.’

The new brand strategy follows consumer research into the unique qualities that make Matalan different.  It aims to showcase Matalan’s role in getting the nation ready for a night out or a holiday or wedding and helping customers to bring a sense of style to the myriad of situations and occasions experienced throughout their busy lives, whilst delivering it at outstanding value.

On Thursday 5th March I was lucky enough to attend the launch where I helped curate a set of all my favourite pieces from SS2020, and not just for me, but for Kai as well!

Keep an eye out in-store and online throughout the year because you might get the chance to see my mug!